The new Jordans TV ads got their first airing this evening. The hedgerow wildlife are the stars of the show and are worried about their hedgerow homes disappearing. But the wise old Barn Owl reassures them that they are on a Jordans farm, where hedgerows and other important wildlife habitats are protected.

Jordans have posted some amusing out-takes on their website - www.jordanscereals.co.uk/get-involved.